The MSNJ Program is a Coordinating Program of Main Street America™, which is a subsidiary of the National Trust for Historic Preservation. The Main Street America approach is to help downtown districts develop a transformation strategy around four main points – economic vitality, design, promotion, and organization – that is unique to their community and based on local and regional market data. Main Street empowers Fair Lawn and its diverse business community by offering a road-map for locally- owned/locally-driven prosperity. Across the country, thousands of communities have used the Main Street Approach to transform their economies, leverage local leadership, and improve overall quality of life.
Ryan Greff
Fair Lawn Main Street Executive Director
“Fair Lawn becoming a Main Street NJ Town creates more opportunities for the borough, as whole, to benefit from a wider variety of available business resources.”
Action-Oriented
Benefits of Main Street NJ
Protecting and strengthening the existing tax base
Increasing sales and returning revenues to the community
Creating visually appealing and economically viable downtown buildings
